Welcome to the new Ethel Online!

As John Lennon sang, “Life is what happens to you while you’re busy making other plans....”

In October 2009, when we first took over the store, our intention to re-do the website was at the top of the list. Then, we got busy re-launching the business and redesigning the logo and renovating the store and buying inventory.....

Up until now. the website still said, “Coming soon!” But not anymore!

Now we’re in our new home (327 Queen St. East) and after renovating THIS location, buying inventory, re-launching the business in a new neighborhood and everything else, we figured we should get the website done. After all, Ethel has been called many things but never a procrastinator...

So welcome to the new Ethel Blog and the new Ethel website!